Viva Frida Kahlo — Immersive Experience
Vienna, Austria / 2023
Freelance Production Manager
Role
Freelance Production Manager
Scope
Exhibition production for an immersive multimedia art installation — contractor briefing, technical specification, material selection and on-site installation control.
Key Systems
Exhibition scenic structures and props
Overview
Viva Frida Kahlo — Immersive Experience is a large-scale immersive multimedia exhibition dedicated to the life and work of Mexican artist Frida Kahlo, produced by Allegria Konzert GmbH and staged at Marx Halle in Vienna from April to October 2023 after premiering in Zurich and touring Munich. The installation recreated Frida Kahlo's Casa Azul residence as a physical structure alongside large-scale projection rooms and a VR experience, drawing over 40,000 visitors. I managed the scenic structures and props for the installation, working to bring the recreation as close to the original Casa Azul as possible — contractor briefing, technical specification, material selection and on-site installation control.
Gallery
My Role
Contractor briefing and technical specification for the exhibition build
Material selection for scenic structures and props
Production quality control and monitoring during fabrication
On-site installation control and supervision
Result
Delivered the scenic structures and decorative elements for a large-scale immersive art installation that drew over 40,000 visitors in Vienna, faithfully recreating the original Casa Azul aesthetic from technical specification through on-site installation.